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Brand Strategy & Integrated Marketing Communication

Where insight meets execution — I support the stories that move brands.

 

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Samsung Mobile & Consumer Electronics | Integrated Communications Strategy

Role: Project PIC, Senior Integrated Marketing Communication Executive
Scope: Facebook, TikTok, YouTube, Instagram | Flagship Launches (Galaxy S25, TabS10, A06)

Key Contributions & Results

Multi-Channel Campaign Leadership

  • Planned and executed social communication for 3 major product launches (Galaxy S25, Galaxy TabS10, Galaxy A06) and the Consumer Electronics category, aligning global campaigns with localized market strategies.

  • Result: Achieved #1 Share of Voice in the consumer electronics category

  • Successfully managed the Back to School Social Campaign, resulting in 100+ participants and 3M+ media coverage. 

Performance-Driven Optimization

  • Collaborated with buying agencies to analyze real-time engagement data, pivoting content strategies to boost visibility.

Data-Backed Reporting

  • Delivered biweekly performance reports to stakeholders, identifying trends and recommending tactical shifts.

Event Management

Where insight meets execution — I support the stories that move brands.

 

Major Clients

Atomic Team

Job Title

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Atomic Team

Job Title

Aliquam eu purus nec lacus vehicula accumsan et efficitur tortor. Aliquam sagittis, tortor et volutpat vestibulum, risus lectus vehicula diam, at sollicitudin libero nisl vitae purus.

Atomic Team

Job Title

Aliquam eu purus nec lacus vehicula accumsan et efficitur tortor. Aliquam sagittis, tortor et volutpat vestibulum, risus lectus vehicula diam, at sollicitudin libero nisl vitae purus.